Jorge Rodriguez-Gerada is a Cuban born artist based in New York and Barcelona, and founder of the artists direction “Culture Jamming “ in the New York City. Rodriguez-Gerada creates gigantic portraits of anonymous people in charcoal which scale the walls of buildings in different cities around the world.
The artistic process begins with the search for the city, the building, and most importantly the person to be depicted. This person must have a sense of belonging to the city that hosts the artwork, and must accept being converted into a monumental hero. These drawings question the controls imposed on public space and are intended to reclaim these spaces that have been snatched from our hands by advertisers anxious to sell us perfect men and women, and politicians, who against all the evidence, want to convince us that they are perfect.