Roughly three hundred people in their undies endured the rain when they queued up outside a London fashion store in the hope of winning free clothes today, June 16. Spanish label Desigual promised an outfit of their choice to the first 100 people who showed up at their Regent Street branch for the 9am opening, but only if they’re in their underwear. The first punters turned up at 11pm last night and by the morning the queue was 300-strong.
Crowds flooded through the doors, running frantically, grabbing their favourite pieces off the pegs before leaving the shop fully clothed. One 22-year-old girl said: "I have been queuing from 2am this morning, it's been amazing - a little cold but definitely worth it to get some free clothes." Yeah, totally worth it. Besides, we got some nice shots!
Under the slogan 'Arrive Half Naked – Leave Fully Dressed' the event also happened today in Amsterdam, Stockholm, Berlin as well as London. The stunt will be organized again in Madrid on June 21 and Prague on June 24. Will you be attending?
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