Dirt is Good: Joo Heng Tan's Sand Sculpture Backdrops

Leave a Comment

Three-time award-winning world champion sand sculptor Joo Heng Tan was approached by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build sculptures to be used as backdrops in ads encouraging kids to get dirty. Tan built three 18-ton sand sculptures which consisted of a giant tree, a galactic setting and a dinosaur-searching escapade.




via This is Colossal


Post a Comment

Amusing Planet appreciates your comments, except when they are SPAM. Such comments will be deleted immediately before they appear on this page. Spamming is futile, so please avoid.

To ensure that this page is free of spam, all comments are moderated, so it may take a while for your comments to appear.

Feel free to discuss or criticize this article, but if you have issues or complaints with this website, or the contents of this page, please email the website administrator at admin@amusingplanet.com.

This is NOT the place to address your grievances.